Business Disruptions as Opportunities

As organizations and leaders we are being faced with a variety of disruptors in the way we do things.  Look around and you will see disruptors such as changes in technology, different communication vehicles, advanced manufacturing/services processes and customer expectations.  We call these disruptions because they disrupt the way we typically approach what we do.

But are they disruptors, or are they opportunities?  It depends on how you look at it.

Let’s look at just a couple disruptors and see how you can turn them into opportunities.


The fact is, people are busy.  It’s hard to get face time with them and even harder to get them to answer the telephone.  The opportunity to be embraced is by alternative communication methods such as email, text and through social channels like LinkedIn or even Facebook.  Used correctly, these options provide channels to enhanced communication.  I often find myself leaving a voicemail but following up with an email or message through LinkedIn.  The individual may not return my call but will usually respond to one of my electronic messages.  It’s an opportunity to promote ongoing communication.

Customer Expectations

Customer needs continue to change, whether you are dealing with internal or external customers.  Customers are better educated about their world and often expect very specific products or services.  They are better prepared when having a conversation with you.  The option you have is to rest on what you have done in the past or to use this disruption as leverage to take your game to the next level.  It’s an opportunity to put yourself in the shoes of your customer and improve whatever you are delivering.

One of my favorite sayings is “the choice is yours”.  It rings true here.  Are you dealing with disruptions or opportunities?  The CHOICE IS YOURS!

By Todd McDonald, ATW Training Solutions


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